Golf event · Custom website & digital experience
A custom digital home for a Ryder Cup-style tournament.
The Bologna Cup is an annual team golf event. It needed more than a schedule page: player profiles, a draft, an admin console behind it, and content that keeps the event alive between rounds.
Visit bolognacup.com
- Project
- The Bologna Cup
- Type
- Custom tournament website
- Built for
- Players, captains, and organizers
- Status
- Live
The engagement
Annual events like this usually run on group chats, spreadsheets, and whoever volunteers to keep track. That works until the event grows and the history matters.
The build gave the tournament a single custom home: the teams and schedule people expect, plus the parts that make it feel like a real competition, and an admin console so organizers can run it without needing me.
What was built
Custom tournament website
A purpose-built site for the event rather than a template, covering teams, schedule, history, merchandise, and photos in one place.
Player profiles
Individual profiles for participants, so players have an identity in the tournament rather than being a name in a bracket.
Draft experience
An interactive draft for assembling teams, turning what would be a group-chat argument into part of the event itself.
Admin console
A back-office area for organizers to manage the event's content and data directly, without going through a developer.
AI-generated editorial content
AI used to produce editorial write-ups around the tournament, giving the event a running commentary voice.
Instagram polls and AI-assisted content
Instagram polls and AI-assisted tournament content extended the experience beyond the website.
What people can do with it
Keep reading
A website migration and cleanup for an established practice.
The same connecting and automation work applied to business processes.
Every project, including our own iOS product.
Tell me what isn't working.
Chasing quotes, missing follow-ups, or copying the same information into different systems? Tell me what is taking up your time and we can work out what would help first.
We’ll talk through your goals, the tools you use, and where work gets stuck.